Wander & Wonder with Indus Travels

Sales & Marketing strategies for Group Tour Leaders

Indus Travels

This episode details strategies for effective tour marketing and sales. Marketing is explored through the "7 Ps" (Product, Place, Price, Promotion, People, Processes, Physical Evidence) and various channels like social media, email, search engines, and industry events. Sales tactics emphasize product knowledge, passion, target market understanding, persistence, and leveraging social media and incentives.